08 August, 2014
04 July, 2014
With all eyes on Brazil these days, not just for the World Cup, but also for its natural beauty and impressive luxury market, I thought it high time to introduce to our readers the fabulous all-natural beauty care product line called Natura Brasil.
by Paige Donner
With the world's eyes on Brazil during these final days of the World Cup soccer matches, I saw that it was high time to shine the spotlight on one of the great organic body care/ beauty product lines on the planet :
It's extraordinary to realize that this product line, certified organic and established in 1969, can be the 5th largest organic personal product care company in the world, yet still be virtually unknown in the North American market.
A Few Facts And Figures
- Natura Brasil's total annual revenue - €2.18 billion (R$ 7.3 billion).
- #1 personal care product leader in Brasil.
- 5th largest personal beauty care/ cosmetics line globally (organic).
Natura Brasil today produces body lotions, hand creams, makeup, hair care products, perfumes and personal care product accessories. Most of its range of lines are created around native Brazilian fruits and nuts that also lend health properties to the body. Examples are the celebrated açai, but also the Buriti and the nut we call the Brazil Nut, the castanha, as well as many other native Brazilian plants and fruits.
Founded in 1969 it is fair to say that Natura Brasil is a pioneer in the organic, chemical-free personal body care craze.
The company is founded on a business model of direct sales. Here in the US we are familiar with this through companies such as Avon and Mary Kay Cosmetics. To date, Natura Brasil counts 1.6 million representatives as part of their direct marketing sales force.
In addition to that, the company also counts over 7,000 collaborators in Brazil, Argentina, Chile, Mexico, Peru, Colombia and in France.
A few of the eco-responsible programs the company had adopted over the decades of its founding are certified carbon neutral enterprise since 2007, partnered with its supplier-producers in the Amazon to co-develop sustainable agricultural methods, use of organic alcohol in its perfumes ( a rarity in the fragrance industry) and sustainable packaging for its products.
Highlight Natura EKOS
This product line of Natura Brasil was launched in 2005 in France ; in 2000 in Brazil. It is emblematic of the company's sustainability ethics and its devotion to organic ingredients and products.
Natura EKOS products act as product-ambassadors for all that is good about native and natural Brazil. The products celebrate the country's natural richness and communicate about the native Amazonian culture's deep knowledge regarding their region's plants and fruits, sharing with us their hidden secrets.
Açai Berry Hand Cream – Natura EKOS Açai
Dreaming of soft, supple hands that smell deliciously berry fruity ? The Natura Ekos Açai Berry hand cream is your go-to hand care product. It hydrates for up to 24hours.
The açai berry oil used in its formula protects your hands from free radicals with its organic anti-oxidant properties. For best results, use it all the way to the tips of your finger nails. 77.6% of the formula's ingredients are vegetal-origin.
For more information on this and other Natura Brasil EKOS products, visit NaturaBrasil.com.
Each and every year in Brazil the population awaits its annual açai berry harvest with bated breath. It's akin to the yearly Beaujolais harvest in France. A time of year filled with celebration and abundance.
The açai berry has been inching its way into the North American mainstream for at least a decade now. Hailed as a little berry packing a powerfully healthy punch, we first welcomed it in smoothies and nutrition bars.
Indeed some of the properties of the mythical açai berry are :
- Health tonic elixir
- Sweet, Fruit and Fragrant
Health Properties Of The Açai Berry
For centuries this berry has been used for its health properties by the local Abaetetuba community in the northern Brazilian state of Pará.
The whole of Brazil has embraced the açai berry since many decades for more than its medicinal uses, however. Indeed the culture celebrates the annual harvest by making candies, sweets, and other delicacies out of the dark purple, pulpy and fruity berry.
Its deep purple color are indicative of the berry's rich anti-oxidant properties. And if you've never tasted açai before, the flavor pyramid to expect is : red fruits such as raspberry and wild strawberry giving way to wood berries like blackberries and blueberries ending on a final note of sandal wood and light, aromatic woods.
Natura Brasil's EKOS Açai Body Care Line
For its EKOS Açai line of body care products, Natura Brasil works with the Cofruta Community, a co-op based in the Pará state of Brazil, who does the bulk of the annual berry harvest.
COFRUTA = Fruit Growers Co-operative of Abaetetuba
This is the co-operative, who in their native Amazonian forest, produces and harvests 95% of the total Brazilian açai berry crop each year. The co-op is made up of several hundred families. The açai berries they harvest are certified organic and along with Natura Brasil, working with them for several decades now, they have developed a sustainable harvesting method. The co-op even produces their own açai berry syrups and jams now in a factory they built in their native Amazonian forest in 2002.
Products from Natura Brasil made from the açai berry harvest are released in limited edition quantities each year. They include :
Triphasée Shower Oil – this fruity and light oil goes on fresh all over your body on still moist, just showered skin. It contains oil pressed directly from the organic açai berry, thus containing concentrated amounts of pure anti-oxidant properties. A fresh, fruity, fragrant scent.
Frescor – the eau de toilette made from organic alcohol and essential oil extracts from the fresh açai berry harvest.
Hand Cream and Body Lotion - These products each give 24hours and 30 hours respectively of skin hydration as well as offering anti-inflammatory and anti-oxidant protection.
For more information about these products and the sustainable harvest program that Natura Brasil has institituted with the native Amazonian COFRUTA community in Brazil, go to NaturaBrasil.com.
30 April, 2014
The Emissary by Patricia Cori: Interpreting the Songs of the Whales to Save the Earth’s Oceans Indiana Jones-style
The Emissary: Interpreting the Songs of the Whales to Save the Earth's Oceans Indiana Jones-style
Elisabeth Rohm, actor, author, activist, mother: "The whales and dolphins of this planet need our help – and Patricia Cori is their Emissary!"
Los Angeles, CA, April 29, 2014 – Fans of Animal Planet would likely call bestselling author, Patricia Cori, the "whale whisperer." However, Cori's fans deem her a "real-life Indiana Jones." One thing is for sure. Cori's debut suspense book, The Emissary (North Atlantic Books) is action-packed and will soon be gracing the big screen in partnership with Global Universal Entertainment.
Since its release, The Emissary has garnered positive attention around the globe. Within the pages of The Emissary, Cori artfully engages her readers with fast action and profound, thought-provoking ideas. "Readers will definitely think about the Earth in a different light after reading The Emissary," says Cori. "One of the key ideas explored is how our actions today impact the environment tomorrow. We've already seen some of this come to reality, however The Emissary explores this idea and the findings are quite unsettling."
Three events take place nearly simultaneously: People in Los Angeles witness hundreds of birds dropping from the heavens; Beaches in Maine are covered with tens of thousands of dead fish; and a New Zealand beach resort is devastated with dying whales and dolphins. In the aftermath of this chaos, a strange, grid-like pattern forms in the clouds. Readers soon learn that this is not a coincidence, but part of an evil plan to destroy all life on Earth. Enter, the emissary – a leading psychic, who understands and identifies secrets in the songs of the dying whales. She then uses what she learns in her dangerous journey to avert a global disaster.
"The Emissary gives readers the thrills and action-packed adventures that we all thrive upon," says Patricia Cori. "But it also offers something more, awareness of our oceans and the changes that have come about, due to man's interference in nature."
Meet Patricia Cori. Cori is a bestselling author, screenwriter, public speaker and has been interviewed on hundreds of radio and television programs including CNN and Coast to Coast. She's credited with founding the global non-profit, Save Earth's Oceans, Inc., whose mission is dedicated to restoring the balance of the ocean's ecosystems. Cori's the former host of Beyond the Matrix (BBS Radio) and she is deemed a visionary to her fan base.
Pen Densham, Oscar-nominated screenwriter, director, producer, author, artist: "I am a giant fan of creativity that takes us out of our daily thinking. Patricia Cori has penned just such a tale. A broad fantasy adventure that speaks to those who want to think differently and challenge the daily onslaught against nature and our own future."
Ervin Laszlo, twice nominated for the Nobel prize, Founder and President of The Club of Budapest, Chancellor of the Giordano Bruno GlobalShift University, and best-selling author of 83 books and publications: "The Emissary is that rarest of books: it entertains, indeed, it fascinates, and at the same time conveys a message that we should not forget. Indeed, once we have opened this book, we never will."
Jim Marrs, New York Times Best Selling author of Psi Spies: The True Story of America's Psychic Warfare Program: "The Emissary' brings us government skullduggery, sexy agents, catastrophic events, high-sea adventure, singing whales and a cosmic secret — what's not to like in this fast-paced page turner?"
New Consciousness Review: "Patricia Cori has done a great service to us all, and I believe the majestic creatures of the sea as well, by turning her skill, passion, and intelligence toward understanding and protecting them, and simultaneously illuminating a path for human transformation."
Lawrence Bloom, Recently retired Chairman of the UN Environmental Progamme, Green Economy Initiative Council on Green Cities and the World Economic Forum at Davos Global Agenda Council on Urban Management: "It's a brilliant story – it reads with the pace of a Bond novel, and it's based in reality. You may not sleep well after you read it! I could not put it down….
Donald Newsom, President, BBS Radio Network, Inc: "Phenomenal! Her extraordinary vision and the way she communicates her truth to her readers will make Patricia Cori a staple in every library."
02 March, 2014
13 February, 2014
by Paige Donner
Cake-free and doll perfect. That’s you, right ? Of course it is ! And if you feel you need just a tiny little nudge of help in getting there, look no further than Couvrance, the clean pure makeup by Avène, and its line of complexion correcters and foundations.
Couvrance is based on the premise that a woman’s skin is one of her most sensitive and prescious organs. Hence, tender loving care are the operating words here for this line of medical makeup.
The other philosophy is to use the correcter sticks that come in Coral, Yellow and Green to neutralize those small flaws, bags under the eyes and tiny blemishes. Once these small imperfections are made invisible through the delicate application of counter-balancing correcters, a light sheen of Couvrance Compact Foundation Creams can be applied to achieve that flawless Big Screen finish.
Since Valentine’s Day this year is yet again smack dab in the middle of Awards Season, here are some tips that will keep you looking your fresh, radiant and thoroughly seductive self, whatever the occasion :
Dark Circles Under The Eyes
First – and always – thoroughly moisturize under the eye before applying complexion correcters.
For brown undereye circles – Use the coral concealer stick which works for darker skin, the type of skin that tends toward brown undereye circles. The Couvrance Coral Concealer stick creates a very luminous and natural anti-dullness effect.
For blue undereye circles – The Couvrance Yellow Concealer stick works wonders in neutralising the appearance of blue undereye circles.
More Tips on the Concealer Sticks:
Green – neutralises redness, spots, small blemishes
Yellow – neutralises bruises and dark spots
Coral – neutralises brown spots, melasma
Technique « Since your small imperfections have now been neutralised, there’s no need to apply coat after coat of foundation. Instead focus on texture and application techniques, with the desired results in mind. »
Use a brush to apply the Couvrance Fluid Foundation Corrector. This will achieve the appearance of a flawless complexion by casting a veil over your skin. If your complexion tends towards the grey or dull (such as during winter months!), choose a shade with a hint of pink to freshen up your complexion. Choosing a shade that is slightly ligher than your skin tone can help your face appear younger. (Darker shades tend to add years.)
Now, for the finishing touches, you can actually « draw » on your face with the Couvrance Concealer Pen.
These work by applying them to your face after your foundation (to avoid running). The areas of application are on these points : the forehead, nasolabial folds, tip of the nose, corners of the mouth, hollow of the chin.
This adds contour and illumination to your face.
Last step – Mattify your makeup with a dusting of the Couvrance Mosaic Powders. *Hint – these can be used as an eye makeup palette as well.
Whether you set your makeup with the translucent Mosaic Powder, the Radiance or the Bronzer, each are sure to have your makeup lasting all night long and a quick re-dusting of the Mosaic Powder in its slim white compact case during the evening, or any time, will keep your face shine-free.
Nooowww you’re ready for your Big Screen close-up, you doll, you !
*Couvrance are high-tolerance formulas designed for sensitive skin types. They contain no preservatives, no fragrances and are hypoallergenic. They do not smear ; they offer UV protection and are resistant to water and perspiration.
05 February, 2014
by Paige Donner
What do buddleiia davidii and thymus vulgaris have to do with your skin’s flawless finish ? Read on and I’ll tell you what…
Bourjois’ UNE line of cosmetics includes the newly released Skin Ideal Youth Serum Foundation, a youth-extending formula. Aptly named, this elixir is as much a foundation that gives your complexion a radiant clean flawless finish as it is a serum that incorporates these plants harvested from the Swiss Alps that help fight the dangerous effects of pollution with their anti-oxidising properties.
Cultivates the Natural Look and Reaps Youthfulness
How does Skin Ideal diminish signs of age as a mere foundation ?
« It’s a question of lightness, affinity with the skin, harmony with the complexion and respect for each woman’s natural look…
UNE’s Skin Ideal Youth Serum Foundation brings out the youthfulness of the face with very little make-up, resulting in a natural, ageless grace.
The dominant magic component in Skin Ideal is a product of green chemistry called Hyaluronic Acid. Do you love to see your skin « plumped up » looking dewy and hydrated ? The Hyaluronic Acid in Bourjois’ Skin Ideal is obtained by biosynthesis from lactic acid. It has a specific affinity with the skin, which it naturally and intensely hydrates, re-inflating and « plumping up » your complexion.
Light As A Feather
Skin Ideal is an EcoCert product, meaning that 98.2% of the total ingredients are of natural origin. So its featherweight qualities and ultralight emulsifiers are unique and offer a revolutionary glide and smoothness in a natural formula.
How ? UNE’s Skin Ideal uses a derivative of rice oil combined with arginine. The rice oil and arginine combination is a new generation of natural emulsifiers that give comfort to your skin and emollience to the Youth Serum Foundation. Your morning’s application, good for the whole day, glides on and blends into your skin in perfect homogeneity. It leaves a delicious sensation of feather like comfort and sensations of « nothing on the skin ».
To add to the magic effect of your flawlessly finished skin, UNE has included silica and mica combined in the form of powder micro-beads for an ultra-radiant soft focus effect. It’s an optical effect, but one that takes off a few years in an instant.
Skin Ideal is a youth enhancer, a friend to your complexion. It brings out natural light, freshness, radiance and, as a result, boosts your self-confidence. It is not a veil for your complexion nor is it a second skin. Its Organic Jojoba oil nourishes the skin without a greasy effect. Organic Argan Oil helps protect the skin’s youthfulness. Beeswax, the ultimate natural product, forms a protective film against external effects.
Makeup Tips from UNE :
« More is the enemy of good.
To look younger, it is necessary to lighten makeup and take particular care with the choice and apply foundation evenly without adding thickness.
Always choose the shade as close as possible to the natural skin tone : paler it looks dull, darker it ages.
Be sure to spread it evenly up to the base of the throat to avoid marking. »
More at UneBeauty.com/fr