July 1, 2011 (Paris, France) The 2011 “Paris Treasure Hunt” will be held on Saturday
July 2 and is expected to be the biggest and best yet. With 13 town halls involved and 63
different routes stretching across more than 225 kilometers, the estimated 25 000 participants
for the event’s sixth edition will have to track down the mysterious Sandman, the mythical
character who sprinkles sand over children’s eyes to send them into the dream world.
An unusual and festive exploration of Paris organised by the City of Paris in association
with the town halls of 12 Parisian arrondissements and the neighbouring town of Saint
Ouen, the 2011 “Paris Treasure Hunt” will allow Parisians as well as French and foreign
visitors to become amateur detectives and discover an enigmatic Paris.
Groups of friends and families set off in pursuit of the Sandman, but in doing so, step
into a Paris of waking dreams and enchanting reality as they come across little known
areas of Paris: hidden gardens, narrow streets, underground paths and secret
passages. They will also discover some of the city’s different neighbourhoods and
the craftsmen, shopkeepers, artists and networks of associations that animate
An entertaining and festive event open to all, the challenges participants face aim to
promote the values of solidarity and sharing. Like every year, fully accessible routes
are available to people with reduced mobility, and expert routes have been created
for the most experienced detectives.
What’s new for the 2011 edition?
• An extended perimeter: three new arrondissements are participating in the
operation. This year, the 10th, 15th and 17th join the 3rd, 6th, 9th, 11th, 12th,
13th, 18th, 19th and 20th arrondissements as well as the town of Saint-Ouen for the hunt.
• An intriguing plot: experience a waking dream in Paris and unmask the
mysterious Sandman who has stolen Parisians’ dreams.
• An iPhone application for the event: this year the treasure hunt also features
an option for smartphone-users.
• Going underground: thanks to a partnership with the RATP, this sixth edition
also takes place in subterranean parts of the capital.
• Totems: Participants are encouraged to bring an object that symbolizes their
team, the charity association Emmaus Defi (one of this year’s partners) will collect
these totems after the event.
After the Treasure Hunt the 13 town halls set a rendez-vous where all of the
participants of its arrondissement’s treasure hunt meet up in the afternoon after the
event for a festive moment with refreshments and entertainment, before attending
the prize-giving ceremony at 4:30pm. The first prize is a rendez-vous at the “secret cabaret”, a
unique soirée featuring a spectacular show in a secret location and for one night
only, details of which are given to the winners. Other prizes include outdoor sports
holidays organized by UCPA.
* Greening Beauty *